BBC News Online are running an article on how Faraday Packaging Partnership have redesigned medicine containers to be mentally challenging instead of physically challenging - reducing the stress on the elderly and infirm by 90% yet still keeping the young and vulnerable out.
We have been doing lots of research looking at consumer insight - how they behave and interact - so we are looking at psychological with the engineering side by pulling research groups together," Ms King explains.
Through user-diaries and watching people's behaviour, the psychologists were able to work out exactly what people wanted from their packaging.
What I liked about this product and why I think it's an excellent example of good design is that the development team obviously understood the goal of the product, who their users were and what their needs are. They then design a product for them within the parameters established by the existing product.
It shows what taking a "softer [user focused], rather than a hard engineering approach to the problem." can achieve.